Noni - Vitamins and Supplements

Research:
At Whole Health, we are committed to being your Trusted Name In Natural Health Products™. As a rule, we rely first on double-blind placebo studies for analyzing the efficacy of a supplement. Double-blind placebo studies, supplemented with solid scientific research on the biological and chemical components of a supplement and how it affects the human body combined with In Vitro analysis, are the most reliable form of scientific analysis of efficacy. This is not to say that we disregard the traditional, natural medicine of native cultures. Far from it, most of the herbal supplements consumed today were consumed first by native cultures for medicinal purposes. It was only later, under western scientific analysis, that their critical components were identified and their medical value was proved.

Concerning Noni, the vast majority of the science and knowledge of the fruit is of a traditional basis. Western science of a reliable nature is just now starting to accumulate on Noni and for now most of the traditional medicine claims are unsubstantiated by double-blind placebo studies. Certainly many studies and scientific analyses have shown promising results, particularly In Vitro (laboratory, test tube, Petri dish, etc.), but only time will tell if more rigorous studies prove the medicinal value of Noni.

What we do know about Noni, based on western science, is that:

• It is a powerful antioxidant; ^1,2,4
• It reduces modification of low-density lipoprotein (LDL) which should lessen the onset of arteriosclerosis; ^5,12
• In Vitro (laboratory, test tube, Petri dish, etc.) tests show that it can slow, stop or reverse the growth of cancer cells; ^{3,4,6,10,11,15,16,17,21}
• It appears to boost the immunity of people taking it; ⁶
• It appears to have anti-inflammatory properties; ^7,9,12,18

Noni is a powerful antioxidant. An antioxidant is a substance that reduces the oxidative damage caused by free radicals.

What are free radicals? Free radicals are unstable atoms or molecules with at least one unpaired electron. These atoms or molecules with unpaired electrons go looking for another electron to pair up with. If they find an electron, they take it. That makes them stable now, but it makes the atoms or molecules that they took the electron from, unstable. This makes for a new, Free Radical. Additionally, the serious damage from Free Radicals seems to come in the act of searching for, piercing into and taking electrons from cells. This “oxidization” activity damages cell structures, particularly the cellular plasma membranes. Plasma cell membranes are natural gate keepers for cells, deciding what comes and goes within the cell. Damaging the plasma cell membrane and/or having the presence of free radicals in the cell, can damage the cell’s ability to generate energy (in the mitochondria organelles), damage the cell’s nucleus and/or damage the cell’s DNA. Through this process the use and movement of nutrients, oxygen, water, waste products and toxins can also be hindered.

So how do we stop, or reduce the activities or impacts of free radicals? The answer is the aforementioned Antioxidants. Antioxidants inhibit the oxidization and/or the reactions that are caused by free radicals and by doing so, limit or stop the effects of Free Radicals.

Numerous scientific studies have concluded that by consuming foods and supplements which are rich in antioxidant properties, the incidence of diseases associated with the consequences of Free Radical oxidization can be reduced. This does not mean that these diseases can be cured, treated or prevented. Rather, it means that in scientific studies, people who consumed significant levels of antioxidants had lower incidences of these diseases including:

• Prostate Cancer ^22-28
• Skin Cancer ²⁹
• Colon /Rectal Cancer ^30,31
• Heart Disease ^32-38
• Congestive Heart Failure ³⁹
• Stroke ^40,41
• Alcohol Induced Apoptosis or (literally, cell death common in alcoholics) ⁴²
• Advanced Macular Degeneration (AMD) ⁴³
• and other diseases and symptoms ⁴⁴.

Our Noni is the best you can get. Period. Organically grown (USDA-certified) in rich Tahitian soil, our liquid Noni is made of fresh fruit extract and infused with Noni leaves (which may have their own medicinal value). It contains 100% Noni juice, nothing else.

Noni is expensive to make. Many manufacturers of Noni sell their product mixed with grape juice and blueberry juice. The addition of fruit juices is primarily done to cut costs, improve flavor and have you pay a high price for water and common fruit juices. That’s silly. Why pay $30 for a bottle of grape juice? Our Noni contains Noni juice and nothing else. Buy our 100% pure, certified-organic Noni from Tahiti and mix it with your own juices at home or better yet, drink it straight. That’s how nature intended it to be consumed.


Several marketers will tell you that Noni tastes good or that many people grow to like the taste. That’s doubtful. It's not terrible, but it's also not something you will sit at home and sip over ice.

It depends on individual preference, but for our money the following tactics will improve Noni taste:

• First, refrigerate it. The colder the better;
• Second, mix it with pineapple juice or orange juice, it goes down better that way;
• Or third, don't mix it, just pour out a couple of tablespoons and down it straight. If you are like most people, this is the way you'll end up taking it. It's not for sipping, to be sure, but it also doesn't taste that bad.

If you want to avoid the taste altogether, take our pure Noni extract capsules.