Organic Tahitian Noni

Noni Juice / Noni Fruit Research: At Whole Health, we are committed to being your Trusted Name In Natural Health Products™. As a rule, we rely first on double-blind placebo studies for analyzing the efficacy of a supplement. Double-blind placebo studies, supplemented with solid scientific research on the biological and chemical components of a supplement and how it affects the human body in vitro, are the most reliable form of scientific analysis of efficacy. This is not to say that we disregard the traditional, natural medicine of native cultures. Far from it, most of the herbal supplements consumed today were consumed first by native cultures for medicinal purposes. It was only later, under Western scientific analysis, that their critical components were identified and their medical value was proved.

Concerning Noni, the vast majority of the science and knowledge of the fruit is of a traditional basis. Western science of a reliable nature is just starting to accumulate on Noni and for now most of the traditional medicinal claims are unsubstantiated by double-blind placebo studies. Certainly many studies and scientific analyses have shown promising results, particularly in vitro (laboratory, test tube, Petri dish, etc.), but only time will tell if more rigorous studies prove the medicinal value of Noni.

What we do know about Noni, based on Western science, is that:

• It is a powerful antioxidant; ^1,2,4
• It reduces modification of low-density lipoprotein (LDL) cholesterol; ^5,12
• In vitro (laboratory, test tube, Petri dish, etc.) tests show that it can slow, stop or reverse the growth of cancer cells; ^{3,4,6,10,11,15,16,17,21}
• It appears to boost the immunity of people taking it; ⁶
• It appears to have anti-inflammatory properties. ^7,9,12,18

It is no small thing to be an antioxidant, and noni is a powerful one at that. An antioxidant is a substance that reduces the oxidative damage caused by free radicals.

What are free radicals? Free radicals are unstable atoms or molecules with at least one unpaired electron. These atoms or molecules with unpaired electrons go looking for another electron to pair up with. If they find an electron, they take it. That makes them stable now, but it makes the atoms or molecules that they took the electron from, unstable. This makes for a new, free radical. Additionally, the serious damage from free radicals seems to come in the act of searching for, piercing into and taking electrons from cells.

This “oxidization” activity damages cell structures, particularly the cellular plasma membranes. Plasma cell membranes are natural gate keepers for cells, deciding what comes and goes within the cell. Damaging the plasma cell membrane and/or having the presence of free radicals in the cell, can damage the cell’s ability to generate energy (in the mitochondria organelles), damage the cell’s nucleus and/or damage the cell’s DNA. Through this process the use and movement of nutrients, oxygen, water, waste products and toxins can also be hindered.

So how do we stop, or reduce, the activities or impacts of free radicals? The answer is the aforementioned Antioxidants. Antioxidants inhibit the oxidization and/or the reactions that are caused by free radicals and by doing so, limit or stop the effects of Free Radicals.

Numerous scientific studies have concluded that by consuming foods and supplements which are rich in antioxidant properties, the incidence of diseases associated with the consequences of free radical oxidization can be reduced. This does not mean that these diseases can be cured, treated or prevented. Rather, it means that in scientific studies, people who consumed significant levels of antioxidants had lower incidences of them.

Our Noni is the best you can get. Period. Organically grown (USDA-certified) in rich Tahitian soil, our liquid Noni is made of fresh fruit extract and infused with Noni leaves (which may have their own beneficial value). It contains 100% Noni juice, nothing else.

Noni is expensive to make. Many manufacturers of Noni sell their product mixed with grape juice and blueberry juice. The addition of fruit juices is primarily done to cut costs, improve flavor and have you pay a high price for water and common fruit juices. That’s silly. Why pay $30 for a bottle of grape juice? Our Noni contains Noni juice and nothing else. Buy our 100% pure, certified-organic Noni from Tahiti and mix it with your own juices at home or better yet, drink it straight. That’s how nature intended it to be consumed.


Some marketers will tell you that noni juice tastes good or that many people grow to like the taste. Honestly, we think that is doubtful. Simply put, noni juice will not taste good to most people. Perhaps it's not terrible in that there are surely worse tasting things people consume in the name of health. But it's also not something you will sit at home and sip over ice.

It depends on individual preference, but for our money the following tactics will improve the taste of noni juice:

• First, refrigerate it. The colder the better;
• Second, mix it with pineapple juice or orange juice, it goes down better that way;
• Third, don't mix it, just pour out a couple of tablespoons (or a 1-ounce shot glass worth) and down it straight. If you are like most people, this is the way you'll end up taking it.
• Or, fourth: order the capsules instead!